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PhRMA Revitalizes Executive Boardroom with a Prysm Cascade Video Wall

Aug 05, 2014

San Jose, CA | August 5, 2014 | Prysm, Inc., a privately held designer of total display solutions that create unrivaled immersion and engagement, today announced that Pharmaceutical Research and Manufacturers of America (PhRMA) has chosen its Cascade 190 collaboration video wall for their recently renovated executive boardroom. The upgrade from projectors to Prysm’s Cascade solution has transformed the boardroom into a multipurpose collaboration suite that supports telepresence, content sharing, video, apps and more.

The Cascade 190 not only offers powerful collaboration capabilities, but also meets the challenging AV and facility requirements specified by PhRMA. For this installation, the display had to utilize the building’s existing infrastructure including in-ceiling audio and HVAC systems and fit into the 60ft by 28ft space. Designed for easy deployment, Cascade video walls are free standing, integrate with existing IT and AV services, run cool to the touch eliminating the need for HVAC upgrades, and plug into standard electrical outlets. Built on Laser Phosphor Display technology, Prysm video walls deliver breathtaking beauty, immersive and engaging experiences, unprecedented scalability and image quality at best-in-class energy efficiency and the lowest environmental impact.

“We were looking for leading-edge technology that met PhRMA’s collaboration needs. Prysm offered exactly that—the ideal combination of versatile software along with a revolutionary display,” explains David Sheggrud, director of the Mid-Atlantic region for TRITECH Communications, the systems integrator on this project. “Prysm’s Cascade-series presents an all-in-one digital display solution that is intuitive, engaging and helps foster workforce productivity and collaboration. It also works within the existing building infrastructure making it easy to implement.”

PhRMA is already seeing the benefits of their Cascade solution. The Cascade 190 has improved collaboration among geographically dispersed groups, streamlined communications and reduced time to decision.

“We are extremely excited to have the Cascade 190 video wall in our executive boardroom,” said Doug Compton, chief information officer and vice president of operations for PhRMA. “Its touch-enabled, 190”-diagonal screen adds a dynamic element to the many high-profile meetings we have in this room. When our staff walk into the room, they are connected and actively participate and engage in meetings.”

The Cascade 190 collaboration video wall offers an impressive 75ft2 digital canvas. For smaller spaces, Prysm offers the Cascade 117, 85 and 65 providing 42, 25 and 13ft2 of display area respectively. Every product in the Cascade family delivers the same unrivalled collaboration experience, allowing customers to standardize on a unified solution for any-sized room from boardrooms to two-person breakout rooms.

About Prysm, Inc.

Prysm is a Silicon Valley-headquartered company delivering total display solutions that create unrivaled immersion and engagement. Combining groundbreaking hardware, software and services, Prysm is revolutionizing the world of large-scale displays. Prysm’s Laser Phosphor Display (LPD) platform is a key foundational technology that makes possible breathtakingly beautiful, scalable and versatile video walls. Prysm display solutions serve major brands worldwide including leaders in technology, retail, financial services and media as well as governments and universities. Prysm has a global sales and support network with offices in Boston, Chicago, Indianapolis, New York, San Jose, London, Bangalore, Dubai and Beijing. Learn more at