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Guavus to Demonstrate Big Data Analytics Applications at The Cable Show ®

May 21, 2012

Boston – The Cable Show – May 21, 2012 – Guavus Inc., a leading provider of big data analytics solutions that enable service providers and enterprises to make intelligent and timely decisions, announced it will demonstrate big data analytics applications for network and customer experience optimization at The Cable Show, which takes place May 21-23 at the Boston Convention & Exhibition Center. Guavus is located in CableNET booth 2333.

Guavus’s big data analytics approach enables the creation of business value in many scenarios where insights were previously either unavailable or not feasible due to high cost or unmanageable data scale. This approach enables service providers to offer more personalized services for improved customer engagement, monetize data for increased revenues and optimize network performance for an enhanced customer experience.

At The Cable Show, Guavus will demonstrate its Reflex™ Big Data Analytics platform, along with a suite of analytics applications tailored for cable operators needs in customer experience management, network capacity planning and content & media optimization. At a glance, various use cases include:

  • Characterization of OTT traffic without deep packet inspection (DPI)
  • Subscribers’ quality of experience via second-screen apps (iPad, Android and IP)
  • Customer care interaction drivers (calls, tickets and truck rolls)
  • Churn impact based on usage behavior, subscribed services and customer care interactions
  • End to end visibility to content delivery and performance metrics

The Guavus Reflex platform is an end-to-end solution that provides actionable, contextually aware insights into customer behavior, network performance and application usage to enable timely, optimal decisions. Spanning the entire value chain, the Reflex platform brings together disparate silos of streaming and warehoused data to expose relationships never before imagined or realized. As more data sources connect to the platform, the applications become richer and stream more valuable insights allowing businesses to generate new revenues, reduce operational expenditures, monetize new service offerings and greatly improve the customer experience.

“Now more than ever, it is essential for service providers to exploit the power of their rich data assets to quickly respond to evolving market opportunities and threats” said Anukool Lakhina, founder and CEO of Guavus. “Many cable companies are recognizing the value of launching and accelerating their big data programs with a proven partner that brings industry-relevant data science expertise and innovative technology to deliver clear & rapid ROI. Successful big data analytics is not about the latest tools and technologies -- it’s about adopting a holistic solution that continuously harnesses data in useful ways so that decision makers can rapidly act with analytics.”

About Guavus

Founded in June 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network generated big data and reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus big data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex ™ platform integrated with a suite of analytics applications that enable intelligent and timely decision-making. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus big data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. The company is headquartered in San Mateo, CA with research and development offices in Gurgaon and Ahmedabad, India. For more information please visit us on Facebook, LinkedIn or Twitter.


Ty Sheppard
Finn Partners for Guavus
(310) 488-4495