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Crossbar, Inc. Names Ron Richter VP of Sales

Jun 16, 2014

SANTA CLARA, CA — June 16, 2014 – Crossbar, Inc., a start-up pioneering Resistive RAM (RRAM) technology, today announced that semiconductor industry veteran Ron Richter joined the company as vice president of sales. Heading up Crossbar’s new sales organization, Richter will be responsible for driving the company’s global sales strategy and organization as it readies its technology to go to market.

Emerging from stealth-mode just last summer, Crossbar, Inc. is pioneering a new generation of non-volatile memory technology. With its simple three-layer structure, Crossbar technology can be stacked in 3D, delivering multiple terabytes of storage on a single chip. Its simplicity, stackability and CMOS compatibility enable easy integration of logic and memory on a single chip at the latest technology node, a capability not possible with other traditional or alternative non-volatile memory technologies.

“Our ability to attract the best and brightest minds in the industry is critical to our continued momentum and growth,” said George Minassian, CEO of Crossbar, Inc. “We continue to see a very positive response to our RRAM technology and Ron’s track record building IP-based businesses for companies, including Silicon Image and Zoran, will be very valuable as we enter the licensing phase of our go-to-market plan. Ron is a great addition to an exceptional Crossbar team.”

With more than 20 years of extensive semiconductor sales and marketing experience, Richter has a solid track record in helping start-ups and multi-billion dollar organizations rapidly expand both intellectual property and product sales. He comes to Crossbar from Silicon Image where, as senior director of business development, he was responsible for worldwide revenue generation and product planning for intellectual property products. While there, he managed a family of semiconductor IP products including HDMI, which became an international connectivity standard, shipping in more than three billion products. During the late 1990s, Richter worked for Zoran as vice president of sales, where he helped usher in the era of DVD players while also driving IC sales in China. At Adobe Systems, he licensed Postscript technology, which quickly became the industry standard enabling electronic publishing and, eventually, the PDF paperless office. Previously, Richter worked at IBM as a hard disk drive engineer and at Xerox in program management. Richter holds MBA and B.S. degrees in electrical engineering from the University of Southern California. He received sales training at IBM and program management education at Xerox.

“Crossbar is an exceptionally innovative company, executing flawlessly against challenging milestones, ushering in a new era of high performance and very high capacity non-volatile storage,” said Richter. “I am looking forward to contributing to the company’s growing momentum, and placing its ground-breaking technology into the hands of customers.”

About Crossbar, Inc.

Founded in 2010 as a Kleiner Perkins Caufield & Byers incubator, Crossbar, a start-up based in Santa Clara, California, is the inventor of a new class of non-volatile RRAM memory technology. Designed to usher in a new era of electronics innovation, Crossbar will deliver up to a terabyte (TB) of storage on a single-chip the size of a postage stamp, with very low power, very high performance and compatibility with standard CMOS semiconductor manufacturing processes. As the exclusive holder of resistive RAM (RRAM) patents from the University of Michigan, Crossbar has filed 110 unique patents, with 45 already issued. Crossbar recently completed its Series C round of funding with investments from Artiman Ventures, Kleiner Perkins Caufield & Byers, Northern Light Venture Capital, the University of Michigan, SAIF Partners, Korea Investment Partners, CBC-Capital and Tao Invest. For more information, visit or follow us on Twitter and LinkedIn.

Media Contact:

Nicole Conley
Tanis Communications
Tel: (408) 295-4309 ext. 104