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Big Data Pioneer Guavus Participates in CableLabs Summer Conference Innovation Showcase

Aug 06, 2012

Keystone, CO, and San Mateo, CA, August 06, 2012 – Guavus Inc., a leading provider of Big Data analytics solutions that enable service providers and enterprises to make intelligent and timely decisions, today announced it demonstrated its Reflex™ Big Data analytics platform and suite of decisioning applications for cable service providers in the CableLabs® Summer Conference Innovation Showcase.

The company’s decisioning applications mine operational data from core cable network services (voice, video, and data) and various internal and third party business and operational systems to deliver a continuous and holistic view of network, applications, devices and subscribers. The Showcase took place the morning of August 6 and kicked off the larger conference, which runs through August 7. CableLabs Summer Conference is an event hosted for CableLabs cable operator members and demonstrating vendors. This event is not open to the public. Guavus will demonstrate its Big Data analytics platform for the duration of the event.

At the Innovation Showcase, Guavus demonstrated its Reflex™ Big Data Analytics platform and cable specific decisioning applications, which provide actionable, contextually aware insights into the customer experience, network performance and product engagement for timely decision-making. Spanning multiple lines of business such as network operations, finance, marketing, and customer care, the applications brings together disparate silos of streaming and existing warehoused data to expose insights into: peering optimization, OTT usage by subscriber segment without additional probes, anonymous subscriber behavior across all service types, and drivers of customer care interactions and their impact on churn.

Contrary to traditional models which produce reports based on data that is stored and then queried, Guavus delivers actionable insights through interactive dashboards that are intuitive and do not require data scientists or complex administration in order for users to extract value. By removing the complexity and enabling pervasive analytics throughout the organization, MSO business users are empowered to make more informed and timely decisions that lead to reduced churn, improved just-in-time network planning and better identification of up-sell and cross-sell opportunities.

“Guavus delivers a complete end-to-end solution, including a platform integrated with powerful decisioning applications that deliver exactly the kind of intelligence cable operators need for success,” said Anukool Lakhina, founder and CEO of Guavus. “More specifically, operators can now understand which of their features and services drive the most traffic, which customers are most likely to cut the cord and so on -- all from an agile platform geared for the long haul. We’re excited to demonstrate all of this and more at the CableLabs Innovation Showcase and are honored to have been invited.”

About Guavus

Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network generated big data and reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex ™ platform integrated with a suite of Big Data enabled decisioning applications that enable intelligent and timely decision-making. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus big data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. The company is headquartered in San Mateo, CA with research and development offices in Gurgaon and Ahmedabad, India. For more information please visit or visit us on Facebook, LinkedIn or Twitter.


Ty Sheppard
Finn Partners for Guavus
(415) 249-6775