May 2012
CardioDx to Present at Jefferies 2012 Global Healthcare Conference
May 31, 2012
PALO ALTO, Calif. – May 31, 2012 – CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, today announced its participation at the Jefferies 2012 Global Healthcare Conference to be held June 4-7 in New York. David Levison, the company’s president and CEO, will provide an overview of CardioDx and of Corus® CAD, the first and only clinically validated gene expression test for obstructive coronary artery disease. The presentation will take place on Thursday, June 7 at 8:30 a.m. ET at the Grand Hyatt. With a simple blood draw, Corus CAD can help primary care clinicians and cardiologists exclude obstructive coronary artery disease as the cause of a stable non-diabetic patient's symptoms. It is the first sex-specific test for obstructive coronary artery disease, accounting for critical biological differences between men and women. The test is safe and does not expose patients to radiation risks or imaging agent intolerance. Corus CAD has been recognized by The Wall Street Journal’s Technology Innovation Awards, honored as a Gold Edison Award recipient, and named one of TIME’s Top Ten Medical Breakthroughs. About CardioDx CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, is committed to developing clinically validated tests that empower clinicians to better tailor care to each individual patient. Strategically focused on coronary artery disease, cardiac arrhythmia and heart failure, CardioDx is poised to expand patient access and improve healthcare quality and efficiency through the commercialization of genomic technologies. For more information, please visit http://www.cardiodx.com. ### Media Contact: Nicole Osmer 650.454.0504 nicole@nicoleosmer.com
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InvenSense® Kicks Off First Annual Motion Interface Developers Conference
May 25, 2012
SUNNYVALE, California, May 25, 2012 – InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking™ devices for consumer electronics, today announced it is hosting the 2012 Motion Interface Developers Conference which is taking place on June 14, 2012 at the W Hotel in San Francisco. Participants will gain greater insight into the products, markets and future applications for Motion Interface – the sensor technology that enables interaction with devices through the use of users’ natural motion. The event is targeted to OEMs, embedded system developers, mobile application developers and product planners who are seeking to enable new consumer sensor-based experiences with health- and sports-monitoring equipment (via wearable sensors), Smart TV remote controls, electronic gaming, smartphones, tablets, and other emerging markets. Highlights of the all-day 2012 Motion Interface Developers Conference include: a market review from recognized motion interface market analysts, application specific panel discussions, and developer-focused technology tracks covering performance requirements and design considerations in areas as diverse as Location-Based Services (LBS) and wearable sensors that feature embedded Motion Interface technology. Jérémie Bouchaud, Director and Senior Principal Analyst, MEMS & Sensors, IHS Inc. and a speaker at the Motion Interface Conference noted, “In just a few short years, accelerometers, gyroscopes and compasses have become the standard in smartphones, tablets and gaming consoles. In 2011 alone, some 650 million handsets contained motion sensors. This success in these markets has now opened the door for these sensors to work their way into other devices including remote controls for smart TVs, sports and health equipment and more. We are now seeing pressure sensors being rapidly adopted for fast GPS lock and for providing floor accuracy indoors. Context awareness is on the horizon requiring input from motion sensors with other sensors such as GPS, light sensors, microphones and others to scout the environment in order to anticipate user needs.” The following sessions and speakers are scheduled for the event: Overview of the Motion Interface Market Jérémie Bouchaud, Director & Senior Principal Analyst, MEMS & Sensors, IHS Inc. Health & Fitness Wearable Sensors Market and Design Challenges Panel Thomas Goetz, Executive Editor, Wired Magazine (moderator) Rajiv Kommineni, Market Development Manager, Texas Instruments Mark Francis, Business Venture Lead, Wearable Computing, Intel Andrew Chang, Co-Founder & CTO, LUMOback Motion Interface for Next Generation Mobile Devices Panel Alissa M. Fitzgerald, Phd. Founder and Managing Member, A.M. Fitzgerald & Associates, LLC (moderator) Stephen Whalley, Director, Sensors, Intel Len Sheynblat, VP Technology, Qualcomm Matt Miesnieks, CEO, Dekko Inc. The Next Big Thing in Mobile – Location Based Services Panel Marc Prioleau, Managing Director, Prioleau Advisors (moderator) Richard Najarian, Sr. Director GPS Business Unit, Broadcom Kris Kolodziej, Associate Director, Verizon Wireless Josh Martini, Chief Executive Officer/Founder, PointInside Motion Interface: The Next Transformational Technology in Consumer Electronics Steve Nasiri, President & CEO, InvenSense, Inc. Other Compelling Topics Design Considerations for Motion Interface Applications Sensor Performance Requirements for Motion Interface Motion Interface Application Demonstrations Developer Q&A with InvenSense Applications Team Advanced Registration for the 2012 Motion Interface Developers Conference, which includes lunch, is available for just $149 until Friday, June 1. After that, registration is $199. Please note, space is limited. To register, go to 2012 InvenSense Motion Interface Developers Conference. About InvenSense InvenSense Inc. (NYSE: INVN) is the leading provider of MotionTracking™ solutions for consumer electronic devices in the world. The company’s patented Nasiri-Fabrication platform and patent-pending MotionFusion™ technology address the emerging needs of many mass-market consumer applications such as, improved performance, accuracy, and intuitive motion- and gesture-based interfaces. InvenSense technology can be found in consumer electronic markets including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for Smart TVs. InvenSense is headquartered in Sunnyvale, California and has offices in China, Taiwan, Korea, Japan, and Dubai. More information can be found at www.invensense.com.
Continue Reading »InvenSense® Opens Proprietary Nasiri Fabrication Platform to Broader MEMS Developer Community
May 23, 2012
SUNNYVALE, California, May 23, 2012 – InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking™devices for consumer electronics, continuing on a tradition of pioneering MEMs technology breakthroughs, today came forward with another game-changing strategy. The company is offering its proprietary MEMS fabrication process for use by all MEMS developers on a limited licensing basis. The NF-Shuttle offering enables emerging MEMS developers to focus on innovation rather than time consuming and costly specialized fabrication development. The NF-Shuttle will be showcased today at the MEPTEC MEMS Technology Symposium at the San Jose Holiday Inn. “At InvenSense, we are committed to seeing the proliferation of MEMS products on our proprietary fabrication platform not only in inertial sensors but also in resonators, microphones, switches, pressure sensors, RF tuners, etc.,” said Steve Nasiri founder and CEO of InvenSense. “We have found there are many companies and universities that have brilliant ideas yet they need to spend as much as 60 to 80 percent of their time and development resources on MEMS-related fabrication due to lack of any viable off-the-shelf processes. With our platform it is now possible to bring innovative MEMS products to market much faster and at significantly lower costs.” The InvenSense NF-Shuttle is a silicon CMOS-MEMS platform where mask costs are split amongst multiple users as they can purchase "seats" on the same mask. This approach reduces production costs for participants to a fraction of the total and thus provides a greater opportunity to verify their advanced designs and prototypes in silicon. The initial shuttle test run which took place in January was offered to selected participants from University of California Berkeley with U.C Davis, Stanford University, and a few other institutions. Due to the excellent turn-around time, cost and results, the aforementioned institutions have secured space on InvenSense’s next two shuttles. InvenSense’s second shuttle is scheduled for May 30th, with an increased number of selected participants. The company is opening a third shuttle to a broader audience and is taking orders now. The third shuttle is slated for takeoff on December 5, 2012. To learn more about participating in InvenSense’s NF-Shuttle Program, please contact InvenSense at nfshuttle@invensense.com. About InvenSense’s Proprietary Fabrication Platform The InvenSense NF Platform has been used to produce over 200 million MEMS units to date. The disruptive, patented Platform is able to combine MEMS on CMOS (also known as CMOS-MEMS) in a small, cost effective standard package resulting in significant performance, reliability, integration and cost benefits. The combining of a MEMS wafer with an industry standard CMOS wafer allows InvenSense to reduce the number of MEMS manufacturing steps, perform wafer-level testing, and use chip-scale packaging, thereby reducing back-end costs of packaging and testing and improving overall yield. The InvenSense approach is proven to address MEMS electrical interconnect issues, hermetically seals MEMS structures at the wafer level and enables standard low-cost semiconductor packaging and testing. The NF Platform has enabled the development of world class inertial sensors with the industry’s lowest noise performance, lowest power consumption, and smallest package size. About InvenSense InvenSense Inc. (NYSE: INVN) is the leading provider of MotionTracking™ solutions for consumer electronic devices in the world. The company’s patented Nasiri-Fabrication platform and patent-pending MotionFusion™ technology address the emerging needs of many mass-market consumer applications such as, improved performance, accuracy, and intuitive motion and gesture based interfaces. InvenSense technology can be found in consumer electronic markets including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for Smart TVs. InvenSense is headquartered in Sunnyvale, California and has offices in China, Taiwan, Korea, Japan, and Dubai. More information can be found at www.invensense.com. © 2012 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking, MotionProcessing, MotionProcessor, Nasiri-Fabrication, MotionFusion, MotionApps, DMP, and the InvenSense logo are trademarks of InvenSense, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.
Continue Reading »Dyyno’s Turnkey Solutions Enables Lower Tier SPs to get in the Game
May 22, 2012
May 22, 2012 – via ScreenPlays Information Marketplace - As Tier 2 and 3 TV service providers weigh TV Everywhere technology options from a growing lineup of suppliers, those same suppliers are fueling over-the-top strategies that represent mounting pressure on operators to pull the trigger on multiscreen services. Major MSOs and telcos, of course, are forging ahead with TVE services built from the ground up in cooperation with various suppliers. Meanwhile, a bevy of turnkey solutions have emerged to allow smaller players to get in the game, often in ways that solve long-standing cost barriers to launching traditional VOD as well. Yet, by and large, it’s the third-party OTT aggregators rather than small operators who are exploiting many of these new capabilities. One example of this phenomenon can be seen in the success startup Dyyno has had marketing its cloud-based multiscreen service solution to OTT providers as it waits for purchase decisions from the network SP community. “We’re working with dozens of cable companies individually and through organizations to start projects, but we don’t have anything to report yet in the way of firm commitments,” says Vamshi Sriperumbudur, vice president of marketing at Palo Alto-based Dyyno. An executive from another supplier to the lower tier operators, speaking on background, is more blunt. “Based on our initial discussions with operators and some of the coops they’re affiliate with, it seemed they were in a very aggressive posture, given the pressures they’re under from OTT and other competitors,” this executive says. “But the irony is, there are so many options in the market now, they’re taking much longer to make up their minds than we anticipated.” Dyyno, founded in 2007 and actively marketing its turnkey solution since 2010, has racked up commitments from more than 25 OTT providers worldwide, some of which, like IPWorldTV, are classifying themselves as “virtual MSOs.” Dyyno’s platform is now streaming over 500 TV channels as well as thousands of on-demand movies and time-shifted TV programs to a wide range of devices, including iPads, Samsung Smart TVs, Amazon Kindle Fire, Samsung Galaxy Tab, Roku, PCs, Macs, iPhones and BlackBerrys, says Dyyno president and CEO Raj Jaswa. “Building an enterprise-scale platform that excels in live market trials and deployments is significant,” Jaswa asserts. “At Dyyno we have built the industry’s most comprehensive and scalable TV Everywhere platform from the ground up, and with a single goal: to offer the fastest way to monetize any content, anywhere, on any device.” IPWorldTV, operating out of Santa Ana, Calif. since 2005, bills itself as “the largest ethnic IPTV platform on Earth” with a portfolio of over 300 TV and radio channels from 40 countries. Having built its business on TV access via an IP set-top box, the company recently expanded its reach to multiple connected devices via the Dyyno platform within a timeframe that comports with the goal articulated by Jaswa. “With Dyyno, we launched our curated TV channels on Android-based STB, iPad, Roku, Samsung Smart TV and PC in a couple of months, creating a brand new channel that’s bringing us subscribers globally,” says IPWorldTV CEO Alinur Velidedeoglu. “We also offer these streams on iPad and PC for our legacy STB users, and are very pleased with the results and excellent feedback we’ve received from content owners and end users alike.” Vlidedeoglu’s reference to an Android-based set-top highlights one of the selling points of the Dyyno platform, which is a unit produced by Geniatech in China retailing for about $65 and available in volume at $50 per unit, according to Dyyno’s Vamshi Sriperumbudur. The box lends itself to use as a standalone or companion device in a variety of scenarios, from delivering a pure OTT play service to combinations with existing cable channels or off-air broadcast, he says. “Operators can program the built-in app to deliver an enhanced EPG that allows users to set up recording for up to eight days’ worth of programming while viewing what’s available in the way of catch-up TV,” Sriperumbudur says. The set-top, which comes with Wi-Fi as well as HDMI and CVBS connection ports, also affords users access to some 500,000 Android apps, he notes. The turnkey service includes cloud-based DVR recording that can be ordered from any device. “Our customer determines the options, which can be anywhere from two to eight days of catch-up TV,” he says. Dyyno’s turnkey service encompasses a video operations system incorporating metadata and rights management, encoding, multi-device adaptive rate streaming, storage on the Amazon cloud system, CDN distribution through Level 3 and support for billing, performance analysis and CRM, Sriperumbudur says. “We support three monetization methods in any combination, including subscription, advertising and pay-per-view,” he adds, noting that the platform has the flexibility to tie in with customers’ pre-existing suppliers, including CDNs, billing, storage and other components. The company’s pricing scheme is designed to minimize the pain for smaller entities with a one-time development fee of $1,995-$25,000 depending on the scope of devices served and then a monthly revenue share. “Our business model for the most part is revenue share,” Sriperumbudur says. A key target for vendors, including Dyyno, who are positioned to provide TVE capabilities to smaller operators is the National Cable Television Cooperative, now serving over 950 cable companies in the U.S. Sriperumbudur reports Vyyno’s demo at a recent NCTC conference stirred great interest, leading to ongoing discussions with the organization as well as individual member companies. Another venture that’s engaged in such discussions with NCTC is ConnXstream, a partnership involving itaas, RGB Networks, Verimatrix and Verivue. As described by Jim Elayan, vice president of marketing at Itaas, the companies have combined their solutions to offer a ready-to-launch live streaming service with great flexibility to tailor all aspects of their infrastructure and the applications layers to suit their specific needs. “We’re neutral with regard to what hardware or software solutions you use at any point,” Elayan says. “It doesn’t matter what CDN, DRM or adaptive methods you want to employ. Our specialty as a software systems integrator is to make sure customers can integrate whatever combination of solutions works for them.” That said, the motivating incentive for ConnXstream was to create a carrier-quality TVE solution that would meet rigorous quality of service and protection requirements for live streaming of premium content while maximizing operators’ speed to market. “There’s an advantage, because we’ve worked with these other players to create a complete ready-to-deploy end-to-end solution,” Elayan says. The core point of system orchestration is the application server supplied by itaas, which aggregates all the touch points between the ConnXstream platform and the operator’s back office, including processes associated with authentication, defining usage policies, service provisioning and asset and metadata management. By bringing to bear all these processes and adding ones specific to managing the multiscreen service, the application server acts as a back-office extension dedicated to managing all facets of IP-based operations. In the live program streaming application supported by ConnXstream, subscribers’ IP devices are authenticated through the itaas application server, which also delivers the user interface application developed by itaas and the client software for security management supplied by Verimatrix. Every request for access to a channel stream is sent upstream to the nearest cache in the Verivue-supplied CDN infrastrucure and from there to the application server. Once authorization is confirmed, the applications server passes the request to an origin server where an adaptive streaming segment appropriate to that device type is unicast to an assigned cache and from there to the user’s device. The adaptive streaming segments for all classes of devices for each TV channel are injected into the origin server via unicast streams from the RGB Networks’ TransAct packager. Each segment unicast to the origin server is assigned its own ID within a complex multi-channel, multi-segment playlist, which is continuously updated by the packager to provide a means of associating a given device request with the appropriate stream segment from the requested channel. As explained by Santosh Krishnan, vice president of product strategy at Verivue, the path assigned by the CDN for the unicasting of each segment to a caching server is determined by the request routing instructions issued from the cache that receives the initial channel request from an end user. In the instance of a first request to a given cache for a given segment the cache will register a miss and go to the next cache in the hierarchy to request the segment or to the origin server if there isn’t another caching tier. Typically the distribution route taken will be through the cache closest to the client device, but if that cache is 100 percent busy at the moment, the next best cache will be chosen. Verivue’s “cut-through caching” feature accomplishes all this in near real time with extremely low latency of just 10 milliseconds from request to delivery in the instance of a single step up the caching hierarchy or 20 milliseconds if the segment is found to be two layers removed from the first cache, Krishnan says. The question of whether smaller operators can afford to deploy their own CDNs or are better served relying on video-optimized CDN capabilities such as Level 3 and many other CDN operators provide is a key issue for NCTC and others weighing the TVE options. Krishman makes the case for the operator-owned approach on the grounds that Verivue has created a solution that minimizes capital and operations costs while giving operators complete managed-network level control over their premium service distributions. This, along with the ironclad content protection afforded by the Verimatrix solution stack, is critical to gaining rights to stream live content. “One of the distinguishing aspects of our platform is its scalability and reliability for all kinds of workloads, anywhere from linear to on demand, from small to large objects,” Krishman says. “It’s also a very cloud-based way of doing things with software and virtualization aspects where caching, management and analytics are all components offered as software running on virtual machines on commodity servers.” For example, the platform is designed to minimize bandwidth costs as usage scales to ever higher volumes, he says. Once streamed segments for a given class of devices of a given program are unicasting to a cache and as long as the stream continues, all subsequent requests to that cache from that class of clients for that program will be served with unicast streams from the cache. In this fashion the hierarchical use of unicasting from packager to origin server to caches to end users conserves bandwidth to maximum advantage with rigorous quality performance end to end, he explains. Quality assurance is maintained throughout by the application of management analytics to report on all streams as they enter and leave the caches. But, for all the benefits offered by ConnXstream, Dyyno and many others, operators are uncertain how to proceed, given the complexities of the live adaptive rate streaming environment and the costs of maintaining rigorous quality performance as ever more users with ever more types of devices tap into the TVE system. “It’s not an easy decision, and it’s taking much longer than we thought it would,” Elayan says.
Continue Reading »AppMyWorld's Best Kids iPad app of the week is Auryn - The Little Mermaid
May 22, 2012
Our Best Kids iPad app of the week is Auryn - The Little Mermaid. The beloved classic The Little Mermaid comes to life in a whole new way on the iPad. Submerge you and your kids into the world of the mermaid herself through 28 pages filled with interactive splashes, fishes, clouds, underwater reading and so much more. It won a 2011 Parents' Choice award and has a 98 AppScore. Take a look...Read the original article here
Continue Reading »Guavus Announces Creation of Cable Advisory Board
May 21, 2012
Boston – The Cable Show – May 21, 2012 – Guavus Inc., a leading provider of big data analytics solutions that enable service providers and enterprises to make intelligent and timely decisions, announced the creation of its Cable Advisory Board with anchor members Sudhir Ispahani and Marwan Fawaz. Ispahani and Fawaz are former CTOs of Liberty Global and Charter Communications, respectively, and will advise Guavus on matters pertaining to how cable operators can best leverage big data analytics for competitive advantage. “Sudhir and Marwan are tremendous resources when it comes to understanding specific business problems in the cable marketplace,” said Anukool Lakhina, founder and CEO of Guavus. “They intuitively foresee innovative ways in which big data analytics can address the needs of cable operators and help us tailor solutions that deliver immediate and long-reaching ROI.” Ispahani having served previously, as the Chief Technology Officer and Chairman of the Technology Board for Liberty Global Europe, United Pan European Communications and Chello Broadband where he was responsible for the strategic technology roadmap and implementation of triple play services serving over 15 million subscribers across Liberty and its affiliated subsidiaries. Ispahani was the first founding President of EuroCableLabs, the center for vendor testing/certification, emerging technology testing and technology standards development for digital broadband technologies in Europe. Prior to Liberty, Ispahani served as Executive Director at MCI (WorldCom) where he pioneered many new and innovative approaches to effectiveness and efficiencies in managing MCI’s network engineering, IT and Operations organizations. From 2006-2011 Marwan Fawaz served as executive vice president of strategy and CTO of Charter Communications, a leading broadband communications company and the fourth-largest cable operator in the United States. Prior to Charter, Fawaz was CTO of Adelphia Communications Corporation, America’s fifth largest cable company before its assets were acquired by Comcast and Time Warner. Fawaz also served as a technology analyst for Vulcan, Inc. “Cable companies have morphed into hubs for total connectivity,” said Ispahani. “It’s no longer just about TV and Pay-Per-View. It’s about fast and seamless access to cloud providers such as NetFlix and Hulu, pristine voice communications and simultaneous Internet connectivity across multiple devices in a household or business. This creates a wealth of usage data that operators have to leverage if they want to remain profitable. With its innovative solution for continuously analyzing and fusing multiple data streams in motion, Guavus can answer this call.” “Sudhir and I both recognize Guavus’s unique value proposition for cable operators,” said Fawaz. “Guavus stands out for its comprehensive approach to streaming big data analytics, a complete platform with an integrated suite of applications based on industry-specific use cases that enable customers to make timely businesses decisions based on analytical information that was previously not available to them. The Cable Advisory Board will help ensure that applications designed for the cable industry consistently enable key decision makers to easily and rapidly access analytics insight for more effective revenue generation.” About Guavus Founded in June 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network generated big data and reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus big data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex ™ platform integrated with a suite of analytics applications that enable intelligent and timely decision-making. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus big data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. The company is headquartered in San Mateo, CA with research and development offices in Gurgaon and Ahmedabad, India. For more information please visit us on Facebook, LinkedIn or Twitter. Contact: Ty Sheppard Finn Partners for Guavus (310) 488-4495 ty@finnpartners.com
Continue Reading »Guavus to Demonstrate Big Data Analytics Applications at The Cable Show ®
May 21, 2012
Boston – The Cable Show – May 21, 2012 – Guavus Inc., a leading provider of big data analytics solutions that enable service providers and enterprises to make intelligent and timely decisions, announced it will demonstrate big data analytics applications for network and customer experience optimization at The Cable Show, which takes place May 21-23 at the Boston Convention & Exhibition Center. Guavus is located in CableNET booth 2333. Guavus’s big data analytics approach enables the creation of business value in many scenarios where insights were previously either unavailable or not feasible due to high cost or unmanageable data scale. This approach enables service providers to offer more personalized services for improved customer engagement, monetize data for increased revenues and optimize network performance for an enhanced customer experience. At The Cable Show, Guavus will demonstrate its Reflex™ Big Data Analytics platform, along with a suite of analytics applications tailored for cable operators needs in customer experience management, network capacity planning and content & media optimization. At a glance, various use cases include: Characterization of OTT traffic without deep packet inspection (DPI) Subscribers’ quality of experience via second-screen apps (iPad, Android and IP) Customer care interaction drivers (calls, tickets and truck rolls) Churn impact based on usage behavior, subscribed services and customer care interactions End to end visibility to content delivery and performance metrics The Guavus Reflex platform is an end-to-end solution that provides actionable, contextually aware insights into customer behavior, network performance and application usage to enable timely, optimal decisions. Spanning the entire value chain, the Reflex platform brings together disparate silos of streaming and warehoused data to expose relationships never before imagined or realized. As more data sources connect to the platform, the applications become richer and stream more valuable insights allowing businesses to generate new revenues, reduce operational expenditures, monetize new service offerings and greatly improve the customer experience. “Now more than ever, it is essential for service providers to exploit the power of their rich data assets to quickly respond to evolving market opportunities and threats” said Anukool Lakhina, founder and CEO of Guavus. “Many cable companies are recognizing the value of launching and accelerating their big data programs with a proven partner that brings industry-relevant data science expertise and innovative technology to deliver clear & rapid ROI. Successful big data analytics is not about the latest tools and technologies -- it’s about adopting a holistic solution that continuously harnesses data in useful ways so that decision makers can rapidly act with analytics.” About Guavus Founded in June 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network generated big data and reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus big data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex ™ platform integrated with a suite of analytics applications that enable intelligent and timely decision-making. Two of the top three mobile operators and backbone carriers in the United States utilize Guavus big data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. The company is headquartered in San Mateo, CA with research and development offices in Gurgaon and Ahmedabad, India. For more information please visit us on Facebook, LinkedIn or Twitter. Contact: Ty Sheppard Finn Partners for Guavus (310) 488-4495 ty@finnpartners.com
Continue Reading »Auryn storybook app, "Randy Kazandy Where Are Your Glasses?"
May 15, 2012
In this corner, we have Randy "No Glasses, No Way" Kazandy! A fiery-redhead, boyish-of-boys fighter, determined to battle without any visual aids. And in this corner, we have Randy's "You Can't Break Me" Mom! She's a patient and resilient fighter, determined to battle till she's the victor. In the storybook app, Randy Kazandy Where Are Your Glasses?, a young boy named Randy Kazandy is growing bigger and stronger every day, but his eyes just aren't catching up. Much to his demise, Randy has to wear glasses, but finds ways to destroy them, thinking then, it'd be impossible to wear them. Oh, but Mom knew better!...Read the original article here
Continue Reading »Results from Two Studies Demonstrate the Clinical Utility of CardioDx Gene Expression Test in Patients with Suspected Obstructive Coronary Artery Disease
May 14, 2012
PALO ALTO, Calif. – May 14, 2012 – CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, today announced results of two studies evaluating the role of the Corus® CAD gene expression test in clinical decision-making for the evaluation of patients with suspected obstructive coronary artery disease (CAD). Results were presented last week at the Quality of Care and Outcomes Research (QCOR) 2012 Scientific Session in Atlanta, Ga., and the Society of General Internal Medicine (SGIM) 35th Annual Meeting in Orlando, Fla. “Every day, thousands of patients visit a primary care physician for symptoms suggestive of coronary artery disease – an enormous cost to the health care system,” said David Levison, president and CEO of CardioDx. “These two studies, which evaluated the clinical utility of the Corus CAD test in real-world clinical practice, demonstrate that Corus CAD can help identify whether or not patients need further diagnostic cardiac evaluation, helping many patients avoid invasive testing and exposure to radiation risks or imaging agent intolerance.” John McPherson, M.D., director of the Cardiovascular Intensive Care Unit at Vanderbilt University Medical Center, in Nashville, Tenn., presented results from the prospective IMPACT (Investigation of a Molecular Personalized Coronary Gene Expression Test on Cardiology Practice Pattern) Trial at the QCOR conference on May 9. Results of the study concluded that Corus CAD was associated with a clinically relevant and statistically significant change in diagnostic test utilization. IMPACT enrolled non-diabetic patients referred to Vanderbilt University Medical Center cardiologists for evaluation of chest pain and related symptoms suggestive of coronary artery disease. The cardiologists’ diagnostic strategies were evaluated before and after the Corus CAD score was known in a prospective cohort of 83 patients. Following the use of Corus CAD, a change in diagnostic testing (e.g., an increase or decrease in the use of myocardial perfusion imaging, computed tomography angiography (CTA) and/or cardiac catheterization) was noted in 58 percent of patients (p<0.001). Among patients with decreased testing, 91 percent (29/32) had low (≤15) Corus CAD scores. At 30 days and six months, no major adverse cardiovascular events were observed for any low-scoring patient who had not been referred for further testing. Among patients with increased testing, 100 percent (16/16) had non-low (>15) Corus CAD scores. “Evaluating patients with suspected coronary artery disease often involves test overutilization and high costs,” said Dr. McPherson. “Results of the IMPACT trial show Corus CAD simplifies the diagnostic strategy for suspected symptomatic coronary artery disease. The Corus CAD test helps physicians exclude patients without obstructive CAD from unnecessary diagnostic testing while identifying patients for further cardiac work-up.” In addition, on May 11 at the SGIM conference, Michael Conlin, M.D., Johns Creek Primary Care, Suwanee, Ga., presented results from a study evaluating the impact of the Corus CAD test on patient referrals to cardiology in 317 patients at four community-based primary care clinics in Arizona, Georgia, Louisiana, and North Carolina. The objective of the study was to assess the role of Corus CAD on clinical decision-making by community-based primary care providers considering patient referrals to cardiology for evaluation of chest pain and related symptoms suggestive of coronary artery disease. Results of the study showed that Corus CAD significantly influenced primary care physician referral patterns to cardiologists, with low Corus CAD-scoring patients 73 percent less likely to be referred to cardiologists compared to non-low Corus CAD-scoring patients. This effect was independent of age, gender, symptoms, and practice site. The decrease in patient referrals to cardiology was accompanied by a reduction in use of non-invasive and invasive testing. “The results of this study suggest that primary care physicians have incorporated the use of the Corus CAD score in their practices to help accurately exclude obstructive CAD as the cause of a patient’s symptoms. This can lead to more efficient and improved patient care in the primary care setting,” said Dr. Conlin, who served as the principal investigator of the study. About Corus CAD With a simple blood draw, Corus CAD can help primary care clinicians and cardiologists exclude obstructive coronary artery disease as the cause of a stable non-diabetic patient's symptoms. It is the first sex-specific test for obstructive coronary artery disease, accounting for critical biological differences between men and women. The test is safe and does not expose patients to radiation risks or imaging agent intolerance. The Corus CAD test measures the RNA levels of 23 genes. Because blood RNA levels are altered when obstructive coronary artery disease is present, the Corus CAD score aids clinicians in assessing whether an individual patient’s symptoms may be due to obstructive coronary artery disease. Corus CAD is commercially available through an innovative patient sample kit that includes everything needed for blood collection and express delivery to the company’s CLIA-certified Palo Alto, Calif. laboratory. Test results are delivered promptly to the clinician’s office. Corus CAD is currently available in the United States. Corus CAD has been recognized by The Wall Street Journal’s Technology Innovation Awards, honored as a Gold Edison Award recipient, and named one of TIME’s Top Ten Medical Breakthroughs. For more information please visit http://www.cardiodx.com/media-kit/. About CardioDx CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, is committed to developing clinically validated tests that empower clinicians to better tailor care to each individual patient. Strategically focused on coronary artery disease, cardiac arrhythmia and heart failure, CardioDx is poised to expand patient access and improve healthcare quality and efficiency through the commercialization of genomic technologies. For more information, please visit http://www.cardiodx.com. ### Media Contact: Nicole Osmer 650.454.0504 nicole@nicoleosmer.com
Continue Reading »Infinite Z Showcases Virtual-holographic 3D Imagery with NX Software at PLM World
May 08, 2012
MOUNTAIN VIEW, Calif. and LAS VEGAS, Nev. — May 8, 2012 — Infinite Z, Inc.®, a technology provider that enables virtual-holographic 3D imagery to bring designs to life, today revealed a proof of concept demonstration of NX™ software, Siemens PLM Software’s solution for integrated computer-aided design, manufacturing and engineering (CAD/CAM/CAE), running on its zSpace 3D virtualization platform at PLM World® 2012. The collaboration seeks to redefine conceptualization and digital prototyping in industrial design, manufacturing and engineering. The immersive demo will be available to PLM World 2012 attendees at the Lenovo booth #12 and Saratech booth #19. Additionally Peter Johnson, Senior Director of Business Development for Infinite Z, and Ken Hosch, Director of NX Research for Siemens PLM Software, will present the new solution and discuss the future of immersive 3D for design in a partner project roundtable on Wednesday, May 9, at 3:25 p.m. PDT. zSpace is a hardware and software solution that enables designers and engineers to directly interact with virtual holographic simulations as if they were real physical objects. Through this immersive experience, it enables users to accelerate the design and development process and increase productivity. This latest development with NX adds to the number of proof of concept and beta projects that Infinite Z has previously announced. “We are very interested in exploring solutions that enable new levels of realism and interaction in Siemens PLM Software products,” said Hosch. “We think there is tremendous potential for ideas like the collaboration with zSpace to turn into successful solutions that accelerate design, assembly, understanding, awareness and presentation capabilities for our users.” “We look forward to working with Siemens PLM Software,” said Paul Kellenberger, CEO of Infinite Z. “NX users consistently produce innovative designs and this proof of concept will showcase how zSpace can help to further enhance their design experience and help them bring their products to market faster.” About Infinite Z, Inc. Infinite Z, Inc.® is a digital design technology provider that enables natural interaction with virtual-holographic 3D imagery to bring designs to life. The company’s mission is to transform human interactions with today’s computing environment into an incredibly lifelike, interactive and immersive experience. Its revolutionary platform, zSpace®, provides a highly realistic visualization experience that enables designers and engineers to directly interact with virtual holographic simulations as if they were real physical objects, which accelerates the design and development process and increases productivity. Infinite Z is a privately held, venture backed company located in Mountain View, CA, and has filed more than 30 patents for its innovative technologies. For additional information about zSpace, visit http://www.zspace.com/ Infinite Z and zSpace are registered trademarks of Infinite Z, Inc. NX is trademark or registered trademark of Siemens Product Lifecycle Management Software Inc.or its subsidiaries in the United States and in other countries. All other trademarks are the property of their respective owners. Press Contacts Mike Harper Infinite Z 408-493-0819 x595 mharper@infinitez.com
Continue Reading »Infinite Z Showcases Virtual-holographic 3D Imagery with NX Software at PLM World
May 08, 2012
Press Contacts Mike Harper Infinite Z 408-493-0819 x595 mharper@infinitez.com MOUNTAIN VIEW, Calif. and LAS VEGAS, Nev. — May 8, 2012 — Infinite Z, Inc.®, a technology provider that enables virtual-holographic 3D imagery to bring designs to life, today revealed a proof of concept demonstration of NX™ software, Siemens PLM Software’s solution for integrated computer-aided design, manufacturing and engineering (CAD/CAM/CAE), running on its zSpace 3D virtualization platform at PLM World® 2012. The collaboration seeks to redefine conceptualization and digital prototyping in industrial design, manufacturing and engineering. The immersive demo will be available to PLM World 2012 attendees at the Lenovo booth #12 and Saratech booth #19. Additionally Peter Johnson, Senior Director of Business Development for Infinite Z, and Ken Hosch, Director of NX Research for Siemens PLM Software, will present the new solution and discuss the future of immersive 3D for design in a partner project roundtable on Wednesday, May 9, at 3:25 p.m. PDT. zSpace is a hardware and software solution that enables designers and engineers to directly interact with virtual holographic simulations as if they were real physical objects. Through this immersive experience, it enables users to accelerate the design and development process and increase productivity. This latest development with NX adds to the number of proof of concept and beta projects that Infinite Z has previously announced. “We are very interested in exploring solutions that enable new levels of realism and interaction in Siemens PLM Software products,” said Hosch. “We think there is tremendous potential for ideas like the collaboration with zSpace to turn into successful solutions that accelerate design, assembly, understanding, awareness and presentation capabilities for our users.” “We look forward to working with Siemens PLM Software,” said Paul Kellenberger, CEO of Infinite Z. “NX users consistently produce innovative designs and this proof of concept will showcase how zSpace can help to further enhance their design experience and help them bring their products to market faster.” About Infinite Z, Inc. Infinite Z, Inc.® is a digital design technology provider that enables natural interaction with virtual-holographic 3D imagery to bring designs to life. The company’s mission is to transform human interactions with today’s computing environment into an incredibly lifelike, interactive and immersive experience. Its revolutionary platform, zSpace®, provides a highly realistic visualization experience that enables designers and engineers to directly interact with virtual holographic simulations as if they were real physical objects, which accelerates the design and development process and increases productivity. Infinite Z is a privately held, venture backed company located in Mountain View, CA, and has filed more than 30 patents for its innovative technologies. For additional information about zSpace, visit http://www.zspace.com/ Infinite Z and zSpace are registered trademarks of Infinite Z, Inc. NX is trademark or registered trademark of Siemens Product Lifecycle Management Software Inc.or its subsidiaries in the United States and in other countries. All other trademarks are the property of their respective owners.
Continue Reading »Pricelock’s Victoria Fleming Provides Answers at Recent WEI Conference
May 08, 2012
VANCOUVER, BC (May 8, 2012) – Utilities and companies involved in the production, distribution and transmission of natural gas got the answer to a question they may often confront, when they attended Victoria Fleming’s presentation at last week’s WEI Conference in Vancouver. Fleming, Director of Natural Gas Marketing at Pricelock, has worked in the energy industry for a decade, including stints at Navigant Consulting and PG&E. According to Fleming, the question buyers get from their senior management and from regulators is, “Did you get a good price, and can you prove it?” Her presentation answered that question by demonstrating how the internet allows buyers to capture the proof points and create a detailed audit trail by using online auctions for procuring energy. Fleming’s presentation, entitled “Managing Gas Procurement – The Next Chapter” explored how energy buying and selling is transitioning to the internet to reap the benefits seen by other industries including improved efficiency, competitive pricing and, speed of transactions. Importantly, the companies involved in buying and selling energy are able to easily communicate, maintain their relationships and increase their pricing knowledge. These improvements are available for the entire energy complex, including natural gas, natural gas storage and natural gas pipeline capacity as well as power, coal and distillates. Pricelock, based in Silicon Valley, has conducted multiple auctions with some of the largest utilities and power generators in the US and Canada through its signature product, Marketplace. The company’s powerful online auction platform for large energy buyers and sellers not only offers an environment for buyers to secure the most competitive pricing, but also improves efficiency and saves time. Fleming presented real-life case histories from Marketplace clients that illustrate how competitive an online auction can be, the powerful audit trail and regulatory reporting tools that are easily produced and the bottom-line cost savings and productivity efficiencies. About Pricelock Pricelock, headquartered in Silicon Valley, leverages breakthrough technology to offer major energy buyers and sellers the most powerful and easy-to-use online energy auction platform. The company serves some of the largest power generators, utilities, commercial buyers, railroads, and airlines in North America. Its solutions are designed in close collaboration with leading industry buyers and sellers of natural gas, storage, pipeline capacity, power, gasoline, diesel, jet fuel, and coal to offer customers the ability to understand, control, and reduce energy costs in innovative ways. Pricelock has been recognized on the Forbes list of America’s Most Promising Companies, awarded the Global Energy Award of Excellence by Platts, and named one of the Hottest Companies in Silicon Valley by Lead 411. Pricelock’s investors include Artiman Ventures, Barclays, Goldman Sachs, RenaissanceRe and Traveler’s Insurance. To learn more about Pricelock please visit www.pricelock.com. Contact information: Pricelock Inc. Phone: 650.517.5400 Author: Pat Harden Phone: 510.635.4150
Continue Reading »CardioDx to Present Results from Two Studies Evaluating the Clinical Utility of a Gene Expression Test for Obstructive Coronary Artery Disease
May 07, 2012
PALO ALTO, Calif. – May 7, 2012 – CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, today announced that data from two studies evaluating the effect of the Corus® CAD gene expression test on clinician decision-making for patients with suspected obstructive coronary artery disease will be presented at two upcoming conferences. On Wednesday, May 9, from 5:00 to 6:30 p.m. ET, John McPherson, M.D., director of the Cardiovascular Intensive Care Unit at Vanderbilt University Medical Center, in Nashville, Tenn., will present “Improved Diagnostic Work-up of Patients Presenting to the Cardiologist with Symptoms of Suspected Obstructive Coronary Artery Disease: Results from the IMPACT (Investigation of a Molecular Personalized Coronary Gene Expression Test on Cardiology Practice Pattern) Trial” at the Quality of Care and Outcomes Research (QCOR) 2012 Scientific Sessions, which will be held May 9-11, 2012, at the Omni Hotel at CNN Center in Atlanta, Ga. The prospective IMPACT trial was designed to assess the effect of Corus CAD test scores on clinical decision-making on the assessment of stable patients referred to cardiologists for evaluation of chest pain and related symptoms suggestive of obstructive coronary artery disease. IMPACT enrolled 83 nondiabetic patients referred to Vanderbilt University Medical Center cardiologists. The cardiologists’ diagnostic strategies were evaluated before and after the Corus CAD score was known. On Friday, May 11, from 11:30 a.m. to 1:00 p.m. ET, principal investigator Michael Conlin, M.D., of Johns Creek Primary Care, Suwanee, Ga., will present “The Use of a Personalized Gene Expression Test to Improve Decision Making in the Evaluation of Patients with Suspected Coronary Artery Disease” at the Society of General Internal Medicine (SGIM) 35th Annual Meeting taking place May 9-12, 2012 at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla. Dr. Conlin’s study evaluated the impact of the Corus CAD test in real-world clinical practice on 317 patients at four community-based primary care clinics in Arizona, Georgia, Louisiana and North Carolina. The objective of the study was to assess the role of low (≤15) and non-low (>15) Corus CAD test scores on patient referrals to cardiologists by primary care providers in stable nondiabetic patients with symptoms suggestive of coronary artery disease. Additionally, a secondary analysis was performed to evaluate the use of noninvasive and invasive cardiac testing in both low- and non-lowscoring Corus CAD patient groups. About Corus CAD With a simple blood draw, Corus CAD can help primary care clinicians and cardiologists exclude obstructive coronary artery disease as the cause of a stable non-diabetic patient's symptoms. It is the first sex-specific test for obstructive coronary artery disease, accounting for critical biological differences between men and women. The test is safe and does not expose patients to radiation risks or imaging agent intolerance. The Corus CAD test measures the RNA levels of 23 genes. Because these blood RNA levels are altered when obstructive coronary artery disease is present, the Corus CAD score aids clinicians in assessing whether an individual patient’s symptoms may be due to obstructive coronary artery disease. Corus CAD is commercially available through an innovative patient sample kit that includes everything needed for blood collection and express delivery to the company’s CLIA-certified Palo Alto, Calif. laboratory. Test results are delivered promptly to the clinician’s office. Corus CAD is currently available in the United States. Corus CAD has been recognized by The Wall Street Journal’s Technology Innovation Awards, honored as a Gold Edison Award recipient, and named one of TIME’s Top Ten Medical Breakthroughs. For more information please visit http://www.cardiodx.com/media-kit/. About CardioDx CardioDx, Inc., a pioneer in the field of cardiovascular genomic diagnostics, is committed to developing clinically validated tests that empower clinicians to better tailor care to each individual patient. Strategically focused on coronary artery disease, cardiac arrhythmia and heart failure, CardioDx is poised to expand patient access and improve healthcare quality and efficiency through the commercialization of genomic technologies. For more information, please visit http://www.cardiodx.com. ### Media Contact: Nicole Osmer 650.454.0504 nicole@nicoleosmer.com
Continue Reading »Looxcie Launches Citizen Journalist Program
May 01, 2012
Press Contacts: Jennifer Colton colton@flashpointpr.com 415-420-5516 Leah Barash barash@flashpointpr.com 415-551-9618 SUNNYVALE, CA-- (May 1, 2012) – Looxcie, Inc., makers of the first wearable mobile-connected video cam, announced today the Looxcie Citizen Journalist Program designed to offer support to independent reporters and video bloggers and to encourage greater citizen participation in reporting on news and events in their communities and on the front lines. Beginning on May 1 Looxcie, Inc. will accept submissions from citizen journalists who want to be considered for the 6 month program. The company will identify ten citizen journalists it believes are delivering the kind of unbiased, timely reporting that could be better enabled or enhanced with Looxcie’s hands-free video cams and it’s clipping and live streaming services. Selected journalists will become part of the Looxcie Citizen Press Corps *(for six months). “Looxcie was initially created to solve a consumer problem – capturing the unpredictable, remarkable things that happen in life without having to anticipate them or have the inconvenience of holding a video camera while trying to be in the moment. With a growing number of people recording and sharing events in real time, we realized that Looxcie’s hands-free design,seamless streaming and sharing capabilities could help foster even greater citizen reporting and broaden awareness of news ranging from local to global events,” said Rom Pereira, CEO of Looxcie. “Our goal with this program is twofold: to build greater awareness for Looxcie as a tool for capturing and sharing news and to encourage citizen journalists to use video as a primary means for reporting the news in their communities and around the world.” Looxcie will announce the members of its news corps the week of May 21 and members of the program will be seeded with hands free Looxcie Cams and streaming service immediately. The company expects 2-3 weekly video reports and will collaborate with the team of reporters on how to best leverage Looxcie cam to capture both unexpected and planned news events for their audiences. Bios and links to individual news feeds will be hosted on Looxcie.com and select video reports will be featured and promoted by Looxcie on a case by case basis. Looxcie will accept submissions from May 1, 2012 through May 20, 2012. A selection committee of Looxcie employees will evaluate the video applications based on newsworthiness, originality, timleliness and reporting style as well as on a series of brief questions on their background and beliefs around why citizen journalism is important in the news ecosystem. Details on the application process and critera can be found at www.Looxcie.com/citizenjournalists. About Looxcie, Inc. Looxcie, Inc. is the creator of the first mobile-connected, handsfree, wearable video cam that frees people to be active participants in the moment, while recording and sharing on the go. The company recently launched the first group-cast live video streaming solution, LooxcieLive, in November 2011.Founded in 2008, Looxcie is headquartered in Sunnyvale, CA. For more information, visit www.looxcie.com. Become a fan on Facebook: www.facebook.com/Looxcie or follow us at www.twitter.com/LooxcieCam ###
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